Strategic Marketing Using Digital Channels The Right Way

If you are looking to implement marketing from a strategic perspective in your company or business endeavour by making use of digital channels then it may well serve you to seek out some advice first. That’s some of what we set out to do here as we look to highlight some of the ins and outs of executing marketing in the digital age. There is more to digital marketing that ordinarily meets the eye as found in our consulting, devising and executing search engine and social media marketing campaigns.

When a company is looking to [via its marketing personnel or use of third party agencies] market its products and services use the available digital marketing channels such as…

  • Video Marketing
  • Email Marketing
  • Search Engine Marketing
  • Podcasting
  • Blogging
  • Social Media Marketing
  • Micro Blogging

… all of the activities will need to be carried out via specific digital marketing channels with a view to getting engagement from chosen target market sector clients.

As an example of the statement made above; the decision could be made to use the social media marketing and to connect with clients using an associated advertising platform through which to serve up ads. Going through the process of crafting and executing specific ads necessitates that one understands who the target audience is that the business is concerned with so that time is not wasted running ads that will be ultimately shown up to people that are not interested in the related products or services that the company has to offer. Going through the targeting process will determine where one’s audience ‘hangs out’ so that when the message is seen it is relatively easier to consume [or be interacted with].

When running ads within the social media marketing channel alongside that of publishing engaging and compelling content, connect, following and republishing others content. It is important to make sure that the ads are in fact related to target clients likes, interests and aspirations as this will affect click through rate, engagement and other factors that lead to the actual cost of running the ad itself.

The content aspect of digital marketing is indeed a critical and foundational one as one piece of content can effectively be repurposed for use in various formats and on differing platforms and digital marketing channels. E.g. a well written article can be used as a blog post, then used as the basis for a podcast, this same piece of content can be developed into a video and then used to create multiple micro blogging content pieces. Each piece of content should be used within planned digital marketing channels in order to deliver the marketing message through to the intended market segments.

With the world in which we live in becoming increasingly technology enabled; this is continuing to open up opportunities for marketers and business owners to present their message to clients found the world over. However it is important to execute correctly and to start with the right messages, next the most appropriate digital marketing channel [some of which are listed above] are used in order to put the marketing message in front of the right audience. In other words a targeted approach should used as opposed to a shotgun spray and hope approach.

At the end of the day digital marketing is still a subset of marketing and it itself has its own set of sub digital marketing channels. The strategic digital marketing approach is strongly recommended as when adhered to and the results start coming in, one will understand why it’s important to continue to adopt this approach to business promotion.

Running A Successful Business Is Like Driving A Car

We buy a car to get us from A to B and the same applies when it comes to running a successful business- you need to have a good business model in place, to get you to where you want to be.

To create a successful business you will need the same 3 key components that driving a car requires namely a reliable vehicle, engine and fuel. So how exactly does this translate in a business sense?

The vehicle

Regardless of whether you’re starting a business online or offline, you will still need to have the right “vehicle “to drive you to success. By vehicle we mean the offer.

To run a successful business, your offer, whether it’s a product or service, needs to;

Appeal to the masses

Generate a high profit or commission

Be good

One way of making sure that your product/service is a good one that will appeal to the masses is to check out how much competition is out there for the same offer. If there is a lot of competition then this will mean that it is a good product that is in high demand.

Your job is to then make sure that you stand out from your competitors by being unique.

So how do you outsmart your competitors?

The Engine

That is where your “engine” comes in. The engine of your business is the system that you use to get customers to buy from you. If you have an online business then one great way of standing out over your competitors is by creating both a powerful website and creating your own unique landing page with a capture box included. By doing this you will start to build a valuable list so that even if your customers don’t buy from you on the first occasion, you can still market to them in the future. This technique can be invaluable in your quest to running a successful business.

If you have an offline business, there are other effective ways that you can build a list of prospective customers, including, storing customers’ mobile phone numbers and email details, so that you can text or email offers to them in the future.

So now that you have got your vehicle (the offer) and your engine (the system) in place, the next vital component needed for running a successful business is to add the right fuel (targeted traffic).

The Right Fuel

The first point to remember when finding traffic/customers for any business is that it needs to be targeted traffic. Just like a diesel car will grind to a halt if you put in the wrong fuel, (petrol), so too will your business, if you market to the wrong crowd. Therefore it is important to spend time working out who your target audience is and to make sure that you narrow your marketing efforts to that audience.

One powerful way to do this is to use social media sites that are free. Social media sites like Facebook and Twitter offer a means of joining groups within your niche and to also add followers who fall within your target market.

Another great way to reach your targeted audience is by using paid advertising methods like pay per click or Facebook paid advertising. However, if you decide to go down the paid advertising route, it is better to start off small and scale up once you start making lots of sales.

In my opinion success for your business requires finding a reliable vehicle, good engine and the right fuel. With all three in place, you will have the key ingredients needed to running a successful business.

How to Run a Successful Business Online: What’s Getting in the Way of Success?

People who know how to run a successful business online weren’t born that way…

There are several reasons why they have chosen the path of success. And yes, I used the word “chosen” because we all can choose to have success in learning how to market online, just as long as we steer clear of the stumbling blocks along the way.

So this means that all you need to do is find that stumbling block that is holding you back in knowing how to run a successful business, and make a decision to get past it.

To help you out, I’ve outline ten top stumbling blocks that hold people back in their business…

1) Non-committed – “I’ll just try it out.”

Anyone who has ever achieved success in business online has jumped in and committed fully. There are plenty of people who say “I’ll try it out for a month and see if it works”… really? Try a business for a month? Anyone who has that little commitment from the get-go should not join this business, as persistence is golden.

The good news is that success in business online is practically guaranteed given enough time and persistence…

People from all walks of life have been known to achieve internet marketing success – even people with no college education, people who are disabled, and people from all races and religions. But they have one thing in common: they stay committed.

2) Fear of failure

The vast majority of people who opt into a website never even read the emails that are sent to them to teach them how to market online. And this is probably due to skepticism.

A little skepticism about jumping into a new opportunity is healthy. However, beware of choosing to be so skeptical that it holds you back from success. Skepticism is the same as fear. And fear is “False Events Appearing Real”. If you are so skeptical that you never try, then your likelihood of becoming successful is a big fat zero!

3) Fear of success

Fear of success? Yes, there is such a thing as this, too. People by and large are afraid of change. They tend to cling to whatever it is they know, which is their “comfort zone”. Oddly enough, even staying with an abusive spouse is considered a “comfort zone” for some… and staying in an abusive job is also a comfort zone, even though it is far from comfortable. If this is you, be aware of it, recognize it, and try to move on.

4) Fear of quitting job due to long-time loyalty

People who hate their jobs have it easy to move fast in this business. However, if you’ve been working at the same job for years, then you might have a sense of loyalty, and you really don’t feel the need to quit, because the loyalty to something that has provided for you for so long.

Just remember that it’s a business that pays your bills, and in this day in age, anything can happen to that job…

I’m not saying jump out of your job and into internet marketing in one sweep – but just work both at the same time until you start to feel as comfortable with the contacts you make online and your new following as you do in your job.

5) Fear of quitting job due to insecurity

This goes back to the fear of change factor. We all want security, but in reality, being a slave to your job until you die is not really security.

Conversely, it keeps you hostage and holds you back from changing into who you were meant to be…

While it’s a good idea do keep you job while you’re first starting out learning how to run a successful business online, my suggestion is to slowly wean yourself away as you become more secure in knowing how to run a successful business and becoming an entrepreneur.

And, this is probably the longest learning curve with learning how to run a successful business online…

6) Unwillingness to think outside of the box

We all start out going to school where we are taught to just pay attention to what we’re doing, and, whatever you do, don’t talk to your neighbor! I made A’s through most of my school days because I was very good and never talking to my classmates.

Unfortunately, in today’s world, this had really held me back. I’ve had to learn all over again that learning how to run a successful business has to do with communication with others with a willingness to help others. School teaches us that the world is competitive. However, once you learn to cooperate with others to where you can help your neighbor, you’ll be surprised how people seem to come out of the woodwork to join your business!

7) Listening to nay-sayers

This is something that holds the average person back in their business. Just like “crabs in a bucket”, your friends, family members and loved-ones are apt to be asking you, “just how long are you going to try this thing out before you quit?” That’s a loaded question that you should not even acknowledge, because anyone who does not succeed in online marketing has not failed – they quit.

The average learning curve to learn how to run a successful business online takes four years. When you compare this to the costs of a four year college degree, the cash outlay is less and the income level you can achieve is far greater!

So just ignore the nay-sayers and consider the source. You wouldn’t want to take advise from someone who has not learned how to run a successful business any more than you would take marriage advise from someone who has been divorced three times, or take child rearing advise from someone who’s kids are in jail.

8) Unwillingness to get to events

Most of us (me included, I have to admit) think that we’ll up our way up to those events once we learn how to market online. If you’re analytical like me and just don’t see the need for that “rah-ray hype”, then here’s a logical reason to get to events:

Suppose you meet up with a team leader who is making over $10,000 monthly and you tell him your story and he’s inspired enough to make a video with you… or even get a picture taken with you. This is what happened to my daughter when she went to Costa Rica for Dave Wood’s event. Her videos captured with Dave what she posted on her blog sent her business sky-rocketing, and she’s now making over $10,000 monthly! This could be the one missing component you need to learn how to run a successful business online.

9) Trying to learn too much too fast

There are a multitude of ways to market online, and it’s easy to get overwhelmed. Most of us tend to try out everything without giving anything a chance to work. Once you find a strategy that you enjoy doing, the message here is to change your approach, not your strategy. You WILL get better at anything if you continually work at persistently. And persistence pays off in this business.

10) Don’t be scared to be yourself

Most of us start out “faking till we make it”. Contrary to popular believe, this will hold you back with learning how to run a successful business. There are a bazillion people out there who are marketing the same thing as you, and you need to find a way to stand out in the crowd. We all have gifts that make us unique in some way to anyone else on earth, and you’ll be surprised how the law of attraction draw people your way who think like you do, once you begin to reveal the real you through your stories and videos.

And, this is the most important thing to remember with learning how to run a successful business online…

People join people, not businesses, and the sooner you learn this, the sooner you’ll learn how to run a successful business online!

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