Small Business Spending on Digital and Social Still Growing

2011 Outlook for Small Business Digital Marketing

Just received some updated statistics on Small Business advertising spend from the 2011 Outlook report from Borrell Associates. Borrell surveyed over 2,800 Small Business owners to find that, of the 84 percent who will spend on digital, 53 percent plan on increasing their budgets in 2011. Money invested in website development, social media and e-mail marketing will grow more than 30 percent in 2011. On the flip-side, local print media, newspapers, directories and radio will continue to get squeezed out of the budget with double-digit cuts across the board from most SMB’s.

According to the report, Small Business represents a huge growth market, and accounted for over 70 percent of all online advertising expenditures last year. Social media is especially interesting for SMB’s and most are interested in Facebook, Twitter, location-based services, and daily deals platforms. I think YouTube also makes sense for the right kind of small business so I’d expect to see some interest and spending there as well. It was interesting that Borrell did not include any data related to YouTube or Mobile marketing strategies. Despite all of the buzz around mobile and video, it seems that small business owners just have not caught-on the way larger brands and retailers have.

Potential Pitfalls

Despite all the data suggesting growth and willingness to spend, the reality is that there is still a lot of confusion as to who to work with to make all of this happen. There is so much noise in the market right now, with average small business owners getting 22 new media advertising pitches a month. These pitches range from local boutique agencies to national solutions like Yodle, ReachLocal and Web.com. It is this noise and shear amount of options that paralyzes decisions makers. With so many so called experts and best-of-breed technology platforms to review and analyze, making a decision alone can take several weeks.

Furthermore, many Small Business owners still lack a real understanding of digital. Website analytics, social media insights and search engine marketing tactics are still fuzzy. Due to this minimal amount of knowledge, SMB’s must trust the provider they partner with to do the right thing. Unfortunately, most of the “big-boys” of SMB marketing are focusing on market share and not the quality of the products or services they provide. This mentality leads to less than stellar results for business owners and a burned relationship for the provider – which ultimately hurts the perception of every SMB marketing company.

How To Simplify Your Business With Direct Email Marketing Software

Email marketing is in demand these days. People use this essential marketing tool proficiently to promote their business or products. Furthermore, email marketing services could be used to retain your customers and attract new ones. If you have just started your business even then you need to add e-mail marketing tool in your tool kit to promote your business and products to get sales leads.

On the other hand, sending mass email could be a problem if you do not use direct email advertising software. If you are using free web-based email accounts to run your promotional campaign then just think how many efforts you need to put in to send customized emails to your target customers. And, if you use “send to various” option or you send e-mails to your mailing lists then there are many chances that your customer either does not unfold your mail or the server of internet service provider blacklist your email address.

Therefore, to run an email campaign successfully, you must use professional email marketing services or direct email marketing software. There are different mass email software companies available in market on the internet. Even some websites permit you to send mass e-mails via their gateway and some of them facilitate you to send your emails or run e-mail marketing campaign through your desktop and even from your personal website gateway.

However, due to improved security by the ISPs many emails do not pass through their email filters and, hence end up in junk folders. In this type of case your marketing campaign can just go waste. You spend a lot of money on running your campaign and in return you will get nothing. To avoid these conditions, you should only pay money for trusted and reputed e-mail software.

So, here are the points to remember before selecting direct email marketing software:

1. Only get software from a reputed email marketing company because your campaign is a very necessary investment to carry you tremendous sales leads and therefore, you must not compromise on the marketing software. It must give you easy to use interface to manage your customer’s contact details, mailing list, automatic and customized replies to the e-mail queries. Buying this kind software is definitely a better investment.

2. Use personalized e-mailing services because some businesses use collective or reseller versions of these services to save the charges acquired. No doubt this type of service offer you economic email advertising medium, but they produce a negative effect on your intended audience. So, you must purchase independent email software for successful results and full control.

3. Use highly developed software according to your needs because there is a lot of software available in market, but you should perform some research and buy the one that matches to your needs. Advanced software permits you to articulate email campaigns and different information program. They work the best to personalize your campaigns for your customers and target audience.

Therefore, using services of reputable email marketing company for sending emails, it is likely to run an efficient marketing campaign through the online resource of communication. Start-up businesses which have no reputation in the market should make use of this service. Email service will help them accomplish a larger part of the demographics, so that they are able to generate awareness about their product or services in the brains of the customers.

Expand Your Business Possibilities With Direct Email Marketing Software

Email marketing campaigns are no doubt a very good technique of being in contact with future and present customers. Though, they only work as specified if they are customized. You will be amazed to know that this does not automatically involve a lot of work; you can use the correct e-mail software to get the work done completely and with the least amount of disturbance.

Many professional organizations providing this service ensure that their customers will sure be in a situation to get the preferred popularity and their messages will not become unobserved by the receivers as scam. This is because they make use of productive and spam-free services and they ensure that the marketing message will directly go to the inbox of the intended recipient and making the marketing message to arrive at the suitable person is the first strong step in an email marketing strategy.

Actually, we would not be incorrect in telling that direct email marketing software is now element of every e-mail advertising campaign and businessmen employ it for the reason of mass email marketing. Furthermore, there is still some proportion of business society that does not think e-mail marketing software as worth using to the extent that its result with respect to drawing clients and increasing profit is concerned. They are of the view that such e-mails which are sent with the help of this marketing software are simply spam and do nothing as far as marketing your business is concerned.

The wonder of e-mail software is that you can use it not just to send out your newsletters and offers, but you can also check their efficiency.

The correct software will have the following elements:

1. Several fascinating templates: The email newsletters that you send out must have a proficient look otherwise the people who go through them will not be influenced. If you are provided with a collection of more than hundred templates then you will easily be able to send out splendid newsletters every time.

2. Uncomplicated personalization: The templates should have abundant custom fields so that you can insert as much unique data as required. Your customers will answer better to e-mail marketing campaigns if the messages are addressed directly to them.

3. Incorporation with social media: It is a big mistake to escape social media in your marketing strategy because this is where you will be able to communicate best with your customers.

4. Record management: You will need to send messages to definite sections of your customers from time to time. Your direct email marketing software should allow you to separate your list into different data sections so that you can mail them individually.

5. Self regulating campaigns: You must be able to set up your newsletters to go certainly based upon your requirements. Definite messages should be sent out on particular days of the week. You can also have e-mails to be delivered on customer’s birthdays or wedding anniversaries.

Before going in for direct email marketing software, it is necessary to be clear about what your recent needs are, and what your potential requirements are assumed to be and also to get in touch with other organizations in the related line of business to notice what their experience has been with different e-mail software. If an email marketing company offers you a free trial take them and seek a few other free trials as well. These trials will help you select “what is the most appropriate product for you”? Go through the reviews of different software programs, this will give you a good hint of the aptness of the software product that you want.

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